A mixed methods research approach was adopted to guide data collection and analysis. A survey, incorporating the Motivation for Physical Activity Measure - Revised (MPAM-R), was used to assess the motivations of 152 physical activity session participants in a highly deprived suburban neighbourhood. The MPAM-R data were analysed using t tests, analyses of variance to estimate age, body mass index, and activity mode differences and Pearson's correlation coefficient to address associations. Semi-structured interviews were also conducted with 33 local residents who did not participate in activity sessions and with 14 activity session leaders. All interviews were audio-taped, transcribed verbatim and analyzed using an inductive thematic approach.
The study was comprised of three interlinked components: Component 1 was a survey of participants at physical activity sessions (n = 152). Component 2 was a series of semi-structured interviews with people who did not participate in physical activity sessions (n = 33). Components 1 and 2 allowed a comparison of the motivations, enablers and barriers to exercise encountered by this low-income group and those reported in the literature, highlighting any factors particularly relevant to successful recruitment of this group. Component 3 involved semi-structured interviews with physical activity session leaders (n = 14). This component provided an external, observed perspective on the issues of recruitment and retention which could be compared with the findings of Component 2.
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The first component was designed to identify the types of people who currently attend community programmes, their attendance patterns and the motivations that had successfully led to their accessing activity sessions. This phase comprised of a survey that asked age (under 18 yrs, 18-34 yrs, 35-54 yrs, 55+), gender (M, F), postcode (BS10, non-BS10), height (ft, ins or cms), weight (st, lbs or kilos), ethnicity (White, Black/Black British, Asian, Other), attendance duration (
Recruitment into Component 1 began by identifying and contacting all of the physical activity session leaders in the study area. Where permission was given the researcher attended, explained the study and distributed information sheets to attendees. Written, informed consent was obtained prior to surveys being completed in private with a researcher on hand to assist where low literacy levels caused response difficulties.
Fun, enjoyment and socializing are commonly quoted motivations to exercise [14]. Session leaders' perception of participants' motivation supported this while participants who were not currently exercising reported fitness, weight-loss and health-related motivations. This may relate to session leaders observing the enjoyment and sociability occurring in a session, while non-attendees are not currently party to this experience. These different motivations underpinning recruitment and retention have been recognised [32], with initiation motivations relating to optimistic expectations of future outcomes of taking part while maintenance is more affected by the actual outcomes of the new behaviour [33]. For example, initial weight and health-related motives appear to quickly change to fun and socialising [15]. Though the survey provides only weak support for an association between attendance with a friend and long term participation, attendance with a friend is associated with high levels of interest, enjoyment and socialising, which in turn support retention. Interviews with joiners of non-exercise groups also strongly highlighted the positive impact on attendance and adherence of attending with a friend. A further consideration is that many commonly available activities such as aerobics and spin sessions appear to offer lower levels of enjoyment and sociability than dance and sport sessions and this may also have an impact on retention. 2ff7e9595c
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